New Balance is a long-established shoe manufacturer that is highly regarded by celebrities from all walks of life, and one of the most famous anecdotes is that of Ralph Lauren, who said, “It’s like walking on a cloud. This is what Ralph Lauren said when he first tried on the New Balance “1300 (M1300)”. In this issue, we focus on New Balance’s ” 1300 ” and introduce its appeal!
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New Balance’s “1300” is a favorite of many celebrities
New Balance has a series of shoes that are the pillars of the brand, such as the ” 500,” the ” 900,” and the ” 1000,” and the M1300 was the first model of the 1000 series. It was first released in 1985, and created a sensation when it was sold in the U.S. for $130, or 3,9000 Japanese yen, an unparalleled high price for a running shoe at the time. Despite being an expensive item, the shoes were favored by many celebrities for their comfort. Ralph Lauren’s comment, “It’s like walking on clouds,” became widely known, and was one of the factors that established New Balance as a leading brand.
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The sole unit is the first to adopt the “ENCAP” technology, which combines shock absorption and stability. While combining functionality, breathability, and comfort typical of running shoes, the outsole with high grip makes it suitable for off-road use.
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